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FADE COLLECTION: Purpose Toys Expands Its Celebration of Black Culture Through Play

September 15, 2023

September 15, 2023

Then Ken doll has nothing on Greg! In a world where representation and inclusivity are becoming increasingly important, Purpose Toys has emerged as a pioneer in celebrating cultural diversity through its innovative toy lines. DeeDee Wright-Ward, the creative genius behind Purpose Toys and the NATURALISTAS Natural Hair Fashion Dolls, has unveiled an exciting expansion of their flagship line with the launch of “FADE COLLECTION.” This new collection of 11.5-inch “CULTURAL-Action Figures™” pays homage to Black barber culture, celebrates the artistry of Black American male hairstyles, and highlights the significance of entrepreneurship within the Black community.

Png image on successful black parenting magazine

The FADE COLLECTION’s debut character, Greg, sports a short and immaculate haircut, embodying the essence of traditional line-up styles that have long been revered in the Black community. This release is a testament to Purpose Toys’ commitment to celebrating the multifaceted aspects of Black culture and heritage. As DeeDee Wright-Ward puts it, “FADE COLLECTION is about the Celebration of Cutz, Community, and CULTURE.”

One of the standout features of FADE COLLECTION is its dedication to authenticity. Greg represents a wide range of Black male hairstyles, and his background story underscores the values of education, entrepreneurship, and community engagement. Many children’s earliest encounters with entrepreneurship in the Black community occur within the walls of barbershops and beauty salons. NATURALISTAS and FADE COLLECTION aim to nurture cultural pride and promote excellence rooted in culture through the power of imaginative play.

Purpose Toys, established in 2020, aims to provide a platform for toy entrepreneurs of color to reach major retail outlets. It fosters and elevates cultural talent and offers the necessary infrastructure and resources for their success. With the successful launches of “NATURALISTAS,” the world’s first line of all-Black Natural Hair fashion dolls, and “HBCyoU Dolls,” a groundbreaking toy line celebrating Historically Black Colleges and Universities, Purpose Toys has quickly become a cultural powerhouse and a leader in culture-driven products.

Jpeg image on successful black parenting magazine

The FADE COLLECTION’s price point of $12.99 (USD) makes it accessible to a broad audience, ensuring that this celebration of Black Barber Culture reaches as many homes as possible. Starting October 2023, FADE COLLECTION will be available at Target stores, allowing families nationwide to join the celebration.

In a world increasingly recognizing the importance of diversity and representation in toys and media, Purpose Toys stands out as a trailblazer, offering products that reflect the rich tapestry of cultures and communities. Their commitment to “Center and Celebrate Communities of Culture™” through culture-driven brands resonates deeply with consumers who value playtime and a purposeful message.

As FADE COLLECTION makes its way to store shelves, it’s sure to capture the hearts and imaginations of children and adults alike. DeeDee Wright-Ward and Purpose Toys continue to make strides in their mission to inspire, educate, and entertain through toys that empower and celebrate cultures. With each new release, they further solidify their position as leaders in inclusive, culture-driven play.


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