By Janice Robinson-Celeste, Publisher of Successful Black Parenting Magazine

Start clearing some shelf space and set those reminders, because something iconic is coming your way! The Barbie® Signature Kenbassadors™ LeBron James Doll is dropping the second week of April 2025, and trust us—you’ll want to be first in line. Retailing at $75, this isn’t just any doll. This is LeBron. This is history. This is style meets purpose.

A Doll That Dunks on the Status Quo

Mattel is changing the game by launching the Kenbassadors Collection, and who better to lead the charge than LeBron James—NBA superstar, social justice advocate, philanthropist, and all-around real-life hero. He’s the first official Kenbassador in a new series that celebrates men who inspire, uplift, and make a meaningful impact in their communities.

This isn’t just about putting a familiar face on a doll—it’s about reimagining what it means to be a Ken doll in 2025. Forget the old-school, plastic-perfect image. This LeBron James doll is real, relevant, and ready to lead.

Why Your Child Needs This (And You Might Too!)

Whether you’re raising a future athlete, changemaker, or fashion-forward thinker, this doll is a perfect addition to your home. Not only is it beautifully designed—it’s educational and empowering. Kids of all backgrounds can see themselves in this representation of strength, success, and community leadership. And let’s be honest—collectors are going to go wild for this one too!

This isn’t just a doll. It’s a symbol. It’s LeBron in all his glory—tall, proud, and dressed in his signature elevated streetwear style. He’s not just standing—he’s making a statement (well, technically he comes with a stand, because he can’t stand alone, but you get the point).

The Details: Designed to Inspire

Crafted by Doll Designer Javi Meabe and Packaging Designer Charis Ceniroz, every detail of the doll honors LeBron’s legacy. From the facial sculpt that captures his iconic look to the custom Ken tall body type, the LeBron Kenbassador doll is a standout on every level.

And it doesn’t stop with the looks. This collectible proudly represents the LeBron James Family Foundation, the nonprofit LeBron founded to uplift and empower inner-city youth with the tools they need to succeed in school and in life. So when you purchase this doll, you’re supporting a larger mission—one of education, access, and hope.

Each doll includes a Certificate of Authenticity, and colors and details may vary. It’s a true piece of art, reflection, and celebration. It will be available at Mattel Creations and select third-party retailers.

What’s a Kenbassador, Anyway?

We’re glad you asked! The Kenbassadors Collection is a new Barbie Signature initiative that shines a spotlight on modern male figures who are using their influence for good. These dolls are all about purpose-driven power, and LeBron James is the perfect first pick to kick off the movement.

The word “Kenbassador” blends “Ken” and “ambassador,” and if LeBron isn’t the ultimate ambassador for youth, justice, and excellence, we don’t know who is. It’s a title that fits like his custom streetwear jacket.

Representation That Matters

At Successful Black Parenting, we’ve long advocated for more representation in toys—and this is exactly what we’re talking about. For far too long, dolls have failed to reflect the beautiful diversity of our children’s real-life heroes. This doll is changing that. It gives Black boys—and girls—a chance to play, imagine, and dream with someone who looks like them and stands for what they believe in.

And let’s be honest, parents: this is one doll you might want to keep in the box (or maybe buy two—one to play with, one to preserve!). It’s a celebration piece, a teaching tool, and a stunning collectible all wrapped into one.

Ready to Level Up Your Doll Game?

Mark your calendars! The LeBron James Barbie® Kenbassadors™ Doll officially launches the second week of April 2025 for $75. Whether you’re a die-hard Barbie collector, a proud parent, or simply someone who loves what LeBron stands for, this is one drop you won’t want to miss.

Because greatness isn’t just on the court anymore. It’s on your shelf, in your home, and in your hands.